It also acquired Oculus for $2 billion in 2014, and is now in the leader in the low-cost VR market, which Zuckerberg sees as the gateway to Facebook’s “metaverse”. It acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $16 billion. To maintain a hold of the each age demographic, Facebook has made smart acquisitions over the last decade. Instagram, Snapchat and TikTok have become the new “cool” apps for teenagers. What was once a website (and then app) for teenagers has become more and more a place for people of all ages, but mainly those age above 25 years old. Get Started NowĪs Facebook has grown up, so has its audience. Use our free custom competitive intelligence report to discover insights that give you a competitive edge. Free App Market Report: What data stories will you discover?
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